Free Leads from Pay Per Click?

How does one generate pay-per-click free leads? First of all, free leads do not necessarily mean you don't have to pay any money. What the statements means is that you pay for your lead generation, but the cost you put out costs less than what you earn as income from the lead flow generated from pay-per-click. The idea is to make more than what you pay. This means that anything above and beyond what you have paid for lead generation is profit, but not only have you made a profit, the money earned has paid for the lead generation you purchased. Not bad!
I decided to write this article because I was helping someone with his pay-per-click campaigns, as I often do for people. He wanted to setup a campaign and wanted to know how to do so without having to spend a lot of money. Does this sound familiar? Who wants to spend a lot of money when you can spend a small amount and still get the same results? After helping him, he stated that I should create a video or an article showing people what I know in regards to pay-per-click. I thought about it and I decided "why not". I have had success using pay-per-click whereas many online professionals have not and I would like to help those who are struggling.
To generate pay-per-click free leads, you first need to set a budget. To establish your budget, you not only want to set the amount of money you want to spend per day, you also want to decide how much you are willing to spend for each lead. I usually set a budget of about $300-$500. I prefer to spend $3.00 or less per lead.
Once you have your budget and lead cost established, then you want to think about what the focus of your campaign will be. In other words, you want to focus on who a target market. Since I am in the home business / internet marketing / network marketing arena I will select keywords relevant to these topics. I don't make my niche market to broad. I try to keep it as narrow as possible. For instance, "internet online business", "starting a small business", or "online business system", just to name a few, are specific, not broad.
The keywords used are usually either long tail or money tail keywords. If you select short tail keywords, then, again, you are creating a campaign that is too broad. If you create a broad campaign, use a lot of negatives and continue to add negatives to narrow the focus of your campaign so that you are not spending money on keywords that are burning money.